The Xbox 360 features an online service, Xbox Live, which was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. Available in free and subscription-based varieties, Xbox Live allows users to: play games online; download games (through Xbox Live Arcade) and game demos; purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals; and access third-party content services through media streaming applications. In addition to online multimedia features, it allows users to stream media from local PCs. Several peripherals have been released, including wireless controllers, expanded hard drive storage, and the Kinect motion sensing camera. The release of these additional services and peripherals helped the Xbox brand grow from gaming-only to encompassing all multimedia, turning it into a hub for living-room computing entertainment.[23][24][25][26][27]
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The Xbox 360 crossed the 1 million units sold in Japan in March 2009,[67] and the 1.5 million units sold in June 2011.[68] Lifetime sales of the Xbox 360 in Japan stand at 1,616,218 million units. While the Xbox 360 has sold poorly in Japan, it improved upon the sales of the original Xbox, which had total sales of 474,992 units.[45] Furthermore, the Xbox 360 managed to outsell both the PlayStation 3 and Wii the week ending September 14, 2008, as well as the week ending February 22, 2009, when the Japanese Xbox 360 exclusives Infinite Undiscovery[69] and Star Ocean: The Last Hope,[70] were released those weeks, respectively. Ultimately, Edge magazine would report that Microsoft had been unable to make serious inroads into the dominance of domestic rivals Sony and Nintendo; adding that lackluster sales in Japan had led to retailers scaling down and in some cases, discontinuing sales of the Xbox 360 completely.[71] The significance of Japan's poor sales might be overstated in the media in comparison to overall international sales.[72]
At launch, the Xbox 360 was available in two configurations: the "Xbox 360" package (unofficially known as the 20 GB Pro or Premium), priced at US$399 or GB279.99, and the "Xbox 360 Core", priced at US$299 and GB209.99. The original shipment of the Xbox 360 version included a cut-down version of the Media Remote as a promotion.[6] The Elite package was launched later at US$479. The "Xbox 360 Core" was replaced by the "Xbox 360 Arcade" in October 2007[109] and a 60 GB version of the Xbox 360 Pro was released on August 1, 2008. The Pro package was discontinued and marked down to US$249 on August 28, 2009, to be sold until stock ran out, while the Elite was also marked down in price to US$299.[110]
Two major hardware revisions of the Xbox 360 have succeeded the original models; the Xbox 360 S (also referred to as the "Slim") replaced the original "Elite" and "Arcade" models in 2010. The S model carries a smaller, streamlined appearance with an angular case, and utilizes a redesigned motherboard designed to alleviate the hardware and overheating issues experienced by prior models. It also includes a proprietary port for use with the Kinect sensor.[28][111][112] The Xbox 360 E, a further streamlined variation of the 360 S with a two-tone rectangular case inspired by Xbox One, was released in 2013. In addition to its revised aesthetics, the Xbox 360 E also has one fewer USB port, no AV connector (and thus is HDMI-only), and no longer supports S/PDIF.[113]
At E3 2008, at Microsoft's Show, Microsoft's Aaron Greenberg and Marc Whitten announced the new Xbox 360 interface called the "New Xbox Experience" (NXE). The update was intended to ease console menu navigation. Its GUI uses the Twist UI, previously used in Windows Media Center and the Zune. Its new Xbox Guide retains all Dashboard functionality (including the Marketplace browser and disk ejection) and the original "Blade" interface (although the color scheme has been changed to match that of the NXE Dashboard).[150] 2ff7e9595c
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