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A Mission Tiger: The Latest Research and Developments on Tiger Conservation and Habitat Restoration



*Kellogg is donating $2 per purchase to DonorsChoose.org with Kellogg's Frosted Flakes receipt upload. Min. Donation $250,000 - Max. $500,000. Go to missiontiger.com for instructions. Applies to purchases between 1/1/23 and 12/31/23; must upload within 30 days of purchase. , TM, 2023 Kellogg NA Co


Since 2019, Tony the Tiger and Kellogg's Frosted Flakes have embarked on a mission to give more kids access to the benefits of sports with the launch of Mission Tiger, an initiative to help save middle schools sports. Now, Giant Food and Kellogg's Frosted Flakes are joining forces to bring the mission to Giant Food's own community by helping fund the purchase of new sports equipment, upgrade facilities, and buy new uniforms and more for nearby schools through education nonprofit DonorsChoose. This September, Mission Tiger will be launching a unique match offer to support middle school sports projects in Washington, D.C. and Maryland up to $20,000. For every $1 given to a qualifying project, Mission Tiger and Giant Food will give an additional $4, while funds last, helping to make sure all students have access to sports. Giant Food is a brand of Ahold Delhaize USA, which operates more than 2,000 stores under multiple banners across the country.




a Mission Tiger




"Tony and Kellogg's Frosted Flakes have always believed in the power of sport. When we learned that middle school sports are disappearing, we knew something needed to be done," said Mark Seagreaves, Customer Team Lead of Ahold Delhaize USA at Kellogg Company. "We are thrilled to announce that donations to local middle school sports projects are being matched, thanks to support from Mission Tiger and Giant Food. Together, we can help all kids play like tigers."


Since it began, Mission Tiger has helped more than 660,000 kids across the country by repaving courts, refurbishing sports facilities, providing new training equipment and more. Fans can help schools in their communities by joining the mission, grabbing a box of Kellogg's Frosted Flakes and uploading their receipt to Kellogg's Family Rewards to spark a $2 donation.* For more information, visit FrostedFlakes.com or MissionTiger.com.


Tony the Tiger became part of the Sun Bowl in 2019, making it a bowl game with a mission and returning the game to its roots of supporting youth sports. Four years later, Tony the Tiger and the Sun Bowl Association are creating more opportunities for kids to play sports locally and beyond.


"The Tony the Tiger Sun Bowl was always designed to highlight the game's focus on helping kids play sports. Mission Tiger is thrilled to return to El Paso for this year's Sun Bowl and help provide better access to sports to local middle school kids," said Laura Newman, Senior Director of Brand Marketing, at Kellogg Company. "At Kellogg's Frosted Flakes, we are dedicated to helping middle school students everywhere have the chance to play like tigers, and that includes the El Paso community."


Since it launched in 2019, Mission Tiger has helped more than 1 million kids[1] across the country by repaving courts, refurbishing sports facilities, providing new training equipment and more. Fans can help schools in their local communities by joining the mission, grabbing a box of Kellogg's Frosted Flakes and uploading their receipt to MissionTiger.com to spark a $2 donation* to DonorsChoose. For more information, visit FrostedFlakes.com or MissionTiger.com.


*Kellogg is donating $2 per purchase to DonorsChoose with Kellogg's Frosted Flakes receipt upload. Min. Donation $250,000 - Max. $500,000. Go to missiontiger.com for instructions. Applies to purchases between 1/1/22 and 12/31/22; must upload within 30 days of purchase.


About Parkland Pre-Engineering Middle SchoolThe 1,200-student Parkland Pre-Engineering Middle School is the only Ysleta ISD middle school located in the northeast area of El Paso, Texas. Designated as a 2022 Texas School to Watch by the Texas Association of Secondary School Principals (TASSP), the campus is led by 2020-2021 Regional Middle School Principal of the Year Dr. Angela Reyna and is committed to providing students with a superb academic program. Students from "The Park" not only exemplify what it means to survive and overcome, but they embody the true meaning of success! The school's outstanding faculty members teach the global skills necessary to overcome adversity in an ever-changing society. Through extracurricular opportunities, including a dynamic athletic program, Parkland Pre-Engineering Middle School students demonstrate hustle and heart every day through sportsmanship, leadership, and grit. The school's mission says it best: "Every student. Every day. Whatever it takes. It begins with us."


"As parents and true believers in the power of sports for kids, this has been a tough time," said Brant Wheaton, marketing director of Kellogg U.S. ready-to-eat cereal segment. "Sports are vital to teaching leadership, teamwork and confidence in kids. That's why Mission Tiger is here to ensure that when sports return, students like those at Young Scholars Charter School will have the resources needed to keep playing like tigers."


Global Tiger Day, often called International Tiger Day, is an annual celebration to raise awareness for tiger conservation, held annually on 29 July.It was created in 2010 at the Saint Petersburg Tiger Summit. The goal of the day is to promote a global system for protecting the natural habitats of tigers and to raise public awareness and support for tiger conservation issues.


Recently, Actress Elli Avram, who shares her birthday with the occasion of International Tiger Day on 29 July, lent her support to the cause of saving tigers from cruelty, the prime theme of upcoming film 'Mission Tiger'.[2]


Since 2019, Tony the Tiger and Kellogg's Frosted Flakes have embarked on a mission to give more kids access to the benefits of sports with the launch of Mission Tiger, an initiative to help save middle schools sports. Now, Stop & Shop and Kellogg's Frosted Flakes are joining forces to bring the mission to Stop & Shop's own community by helping fund the purchase of new sports equipment, upgrade facilities, and buy new uniforms and more for nearby schools through education nonprofit DonorsChoose. This September, Mission Tiger will be launching a unique match offer to support middle school sports projects in New Jersey, Rhode Island and Connecticut up to $20,000. For every $1 given to a qualifying project, Mission Tiger and Stop & Shop will give an additional $4, while funds last, helping to make sure all students have access to sports.


"Tony and Kellogg's Frosted Flakes have always believed in the power of sport. When we learned that middle school sports are disappearing, we knew something needed to be done," said Mark Seagreaves, Customer Team Lead of Ahold Delhaize USA at Kellogg Company. "We are thrilled to announce that donations to local middle school sports projects are being matched, thanks to support from Mission Tiger and Stop & Shop. Together, we can help all kids play like tigers."


About Parkland Pre-Engineering Middle SchoolThe 1,200-student Parkland Pre-Engineering Middle School is the only Ysleta ISD middle school located in the northeast area of El Paso, Texas. Designated as a 2022 Texas School to Watch by the Texas Association of Secondary School Principals (TASSP), the campus is led by 2020-2021 Regional Middle School Principal of the Year Dr. Angela Reyna and is committed to providing students with a superb academic program. Students from "The Park" not only exemplify what it means to survive and overcome, but they embody the true meaning of success! The school's outstanding faculty members teach the global skills necessary to overcome adversity in an ever-changing society. Through extracurricular opportunities, including a dynamic athletic program, Parkland Pre-Engineering Middle School students demonstrate hustle and heart every day through sportsmanship, leadership, and grit. The school's mission says it best: "Every student. Every day. Whatever it takes. It begins with us." 2ff7e9595c


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